The story behind Geodirect
Our mission, vision, and culture
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We make precision technology practical
Advanced measuring equipment and software only deliver value on the project: outdoors, along the road, or on the water. Geodirect ensures that technology doesn’t just work in brochures, but in your daily practice. We provide ready-to-use systems and support you with practical knowledge, so you can work faster, make fewer mistakes, and deliver reliable results.
Why we do this
In construction, infrastructure, surveying, and agriculture, everything revolves around facts. Millimeters make the difference between a smooth process and failure costs, delays, or unsafe situations. Since 2010, we have been helping professionals prevent this with stable and accurate systems that perform under rain, mud, poor coverage, and high pressure. For us, innovation begins when equipment proves itself in the field.
Technology for everyone who works with it
Measuring is no longer just the domain of the surveyor. Site managers, team leaders, work planners, operators, sounding teams, and subcontractors work with data every day. That is why we make technology understandable and practical: no complicated settings, but solutions that fit into your workflow and deliver reproducible results, regardless of who uses the instrument.
From field to office, without noise
The power of geodata lies in cohesion. When systems do not integrate properly, conversions, errors, and loss of time occur. We design workflows so that data flows seamlessly: from RTK GNSS rover or total station to CAD, GIS, or your project environment. You work with data that is correct, traceable, and immediately usable for design, execution, and handover.
We believe in long-term partnerships
We don’t just deliver boxes; we provide long-term support. This means advice, training, support, and periodic maintenance to ensure accuracy. Our Sales, Support, and Service Engineers understand the reality of working under time pressure and with minimal error margins. That is why they do not think in terms of specifications, but in terms of workflows, time savings, and methods that always work.
This is Geodirect
We operate in the Netherlands, Belgium, Luxembourg, the Netherlands Antilles, and Suriname. Not to be everywhere, but to be close to organizations that build the physical world. Where reliable measurement data is crucial, we feel responsible.
OUR MISSION
Reliable and up-to-date geodata is the foundation on which we build. We make innovative measurement solutions and advanced positioning technology accessible to a wide group of users in construction, infrastructure, and industry. We do this with continuous attention to ease of use, functionality, price-quality ratio, and durability, so that together we contribute to shaping the world of tomorrow.
OUR VISION
Geodirect connects the physical and digital worlds. In the coming decades, we will continue to lead the way in construction, infrastructure, and industry by helping professionals utilize the full potential of reliable geodata and precision technology. We do not only create added value for the sector; we stimulate a new era of innovation, efficiency, and productivity in which smart technologies and accurate data are central.
Our culture
What makes Geodirect different? Our culture. It is at the heart of everything we do. Our values connect us, inspire us, and propel us forward. They are not empty slogans, but the foundation of our success, visible in every choice we make.
WE PUSH BOUNDARIES
“Impossible” is not in our vocabulary. We challenge the status quo, think big, and dare to act. We take calculated risks, seek out boundaries, and push them. Innovation is not a goal; it is our way of working.
WE ARE FORWARD-THINKING
Standing still is going backward. We embrace change and continue to look for ways to work smarter, faster, and better. Technology changes and needs evolve; we lead the way.
WE ARE RESULT-ORIENTED
Performance speaks for itself. We believe in measurable impact, set ambitious goals, and work together to exceed them. No unnecessary procedures, no bureaucracy, just results.
WE ARE PROFESSIONALS
We are specialists, geo-nerds, and innovators. We master our profession to the core and combine expertise with creativity. Our knowledge and insights make a difference every single day.
WE ARE DRIVEN TOGETHER
Passion drives us. We believe in what we do and are fully committed. Our enthusiasm is infectious, and our energy is the fuel for progress.
WE ARE CUSTOMER-FOCUSED
Our customers are central to everything we do. We listen, understand, and contribute ideas. Their success is our success. That is why we always strive for the best solution, without compromise—only perfection.